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How TruNorth's Innovative Approach Earned a Feature in Business Insider


Read the full article on Business Insider here: 


"Instead of fostering purpose and connection among employees, these initiatives often result in tokenism and surface-level changes that do little to dismantle systemic inequities. "This happens because organizations go through strategic planning processes, and their goals related to equity and belonging and talent retention are separate from their other business imperatives around sustainability and growth," says Allison Brown, Chief of Transformation at TruNorth Institute."


TruNorth Institute is honored to be featured by Business Insider- the article discusses the ineffectiveness of traditional Diversity, Equity, and Inclusion (DEI) initiatives in the workplace, highlighting how they often fail to address the root causes of inequality and may even create more divisiveness. Instead, TruNorth Institute promotes an innovative approach that connects employees with purpose, leveraging technology and immersive experiences to foster authentic connections and drive meaningful behavior change, making it a must-read for anyone interested in effective workplace transformation strategies.


In addition to addressing misconceptions, TruNorth Institute is also spearheading new approaches to DEI that go beyond traditional training programs and workshops. By leveraging cutting-edge technology and immersive experiences, the company can facilitate meaningful behavior change and foster authentic connections among employees. Through initiatives that integrate virtual reality into purpose-driven executive coaching, retreats, conferences, and workplace training, TruNorth Institute is redefining the way organizations create equitable transformations.


Read the full article  on Business Insider here: 



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